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New Zealand · Jewelry & Watches

Top 100 Jewelry & Watches Shopify Stores in New Zealand

We track 542 live jewelry & watches stores on Shopify in New Zealand, ranked below by popularity. The most popular is RUBY. Updated Nov 12, 2026.

Live Shopify stores
542
Median products
115
With a contact email
23.1%
Headless stores
1

Most-used Shopify themes

Across Shopify jewelry & watches stores in New Zealand.

  1. Dawn 132
  2. Debut 32
  3. Impulse 26
  4. Craft 24
  5. Prestige 23
  6. Horizon 18
  7. Broadcast 14
  8. Studio 14
  9. Atelier 10
  10. Sense 9

Most-installed apps

Share of these stores with each app installed.

  1. Judge.me Product Reviews 22.7%
  2. Klaviyo: Email Marketing & SMS 17.2%
  3. Mailchimp Email SMS Marketing 13.7%
  4. Pinterest 13.5%
  5. Mailchimp Forms: Capture Leads 10.9%
  6. Google & YouTube 9.2%
  7. Shopify Product Reviews 6.5%
  8. Microsoft Clarity: AI Insights 4.8%
  9. Stamped Reviews & Loyalty 3.1%
  10. Upcart—Cart Drawer Cart Upsell 3.1%

Top cities

Where these stores are based.

  1. Auckland 177
  2. Christchurch 50
  3. Wellington 20
  4. Dunedin 19
  5. Hamilton 16
  6. Nelson 11
  7. Tauranga 11
  8. Lower Hutt 8
  9. Invercargill 7
  10. Rotorua 7

What these stores sell

Niches, from each store's title and description.

  1. Fine Jewelry 370
  2. Gemstone Jewelry 79
  3. Watches & Timepieces 77
  4. Handmade & Artisan Jewelry 26
  5. Body Jewelry 20
  6. Fashion & Costume Jewelry 13
  7. Engagement & Wedding Jewelry 8

Market snapshot. We track 542 live Shopify jewelry & watches stores in New Zealand. 23.1% list a contact email and 1 run a headless storefront. The median store sells 115 products. The most-installed app is Judge.me Product Reviews, on 22.7% of stores, and the most-used theme is Dawn (132 stores).

Top 100 jewelry & watches Shopify stores in New Zealand

Ranked by popularity. Scan any store to see the apps it runs, or take the list into a spreadsheet or an AI assistant.

# Store Domain Location Products Apps Theme Scan
1
RUBY
rubynz.com Auckland 3,424 6 Studio Almond - Ruby Scan
2
The Bone Art Place
boneart.co.nz Wellington 521 6 After Mcc Supply Scan
3
Stolen Girlfriends Club
stolengirlfriendsclub.com Auckland 316 10 Impulse Scan
4
Boh Runga
bohrunga.com Auckland 261 5 — Scan
5
Jasmin Sparrow
jasminsparrow.com Auckland 249 3 Jasminesparrow-Roadmap/master Scan
6
Jewellers Workshop
jewellersworkshop.co.nz Auckland 279 1 Stiletto Scan
7
Gallery Helena Bay
galleryhelenabay.co.nz Helena Bay 1,531 2 Horizon Scan
8
Moby Wrap NZ
mobywrap.co.nz Christchurch 37 0 Venture Scan
9
RedMānuka
redmanuka.co.nz Takaka 131 0 District Scan
10
Jewel Beetle
jewelbeetle.co.nz Nelson 197 2 Avone Scan
11
Royal Jewellery Studio
royaljewellerystudio.com Kerikeri 211 0 Responsive Scan
12
Carats Design Jewellery
caratsjewellery.co.nz Auckland 182 2 Stiletto Scan
13
DAKOTA DELLER
dakotadeller.com Auckland 11 2 Impulse Scan
14
Rivendell Shop
rivendellshop.co.nz Auckland 4,176 12 Dawn Scan
15
Kevinthorne
kevinthorne.com Auckland 48 3 Atelier Scan
16
Watches of America
watchesofamerica.com Auckland 15,395 4 Prestige Scan
17
Pranachic
pranachic.com Auckland 866 10 Symmetry Scan
18
CDK Stone New Zealand
cdkstone.co.nz Auckland 970 3 Ella Scan
19
Brent Weatherall Jeweller
brentweatheralljeweller.co.nz Dunedin 5,404 2 — Scan
20
Illustrious Jewellery
illustriousjewellery.com Auckland 28 4 — Scan
21
Bare Jewellery
barejewellery.co.nz Auckland 136 6 Broadcast Scan
22
DANILORREYESART
danilorreyesart.com Porirua 16 0 Dawn Scan
23
Culet Jewellery NZ
culet.co.nz Auckland 1,129 6 — Scan
24
Layla Kaisi Collection
laylakaisicollection.co.nz Auckland City 24 13 August Scan
25
Forever Urns
forever-urns.co.nz Auckland 265 6 Dawn Scan
26
Showcase Jewellers Te Awamutu
jewelleryhub.co.nz TE AWAMUTU 2,421 3 Impulse Scan
27
John Franich Jewellers NZ
jfj.co.nz Westgate 1,319 6 Impulse Scan
28
Custom Signet Rings
customsignetrings.co.nz Nelson 22 11 Watking Scan
29
David Tasker Designer Jewellery
davidtaskerjewellery.co.nz Auckland 60 9 — Scan
30
Luna & Rose Jewellery
lunaandrose.co Mangawhai 1,088 13 Stretch Scan
31
Sisters Collective NZ
sisterscollective.co.nz Christchurch 104 3 Symmetry Scan
32
Sona Sansaar
sonasansaar.co.nz Auckland 540 1 Ella Scan
33
Lux Watch Care UK
luxwatchcare.co.uk Auckland 267 1 Dawn Scan
34
Meaden Master Jewellers
meaden.co.nz Auckland CBD 151 2 Luxe Scan
35
Arapawa
arapawabluepearls.co.nz Picton 413 10 Impulse Scan
36
The Gold Shop Arrowtown
thegoldshop.co.nz Arrowtown 7 0 Debut Scan
37
Astra Straps
astrastraps.com Christchurch 404 10 Dawn Scan
38
Aspiring Jewellers Wanaka
aspiringjewellers.co.nz Wanaka 588 0 Craft Scan
39
Ringcraft Moana
ringcraftmoana.com New Plymouth 119 4 Corano Scan
40
Forage & Gold
forageandgold.co.nz Cromwell 22 5 — Scan
41
Chic and Bling
chicandbling.com Auckland 140 5 Dawn Scan
42
AA Solar
aasolar.co.nz Silverdale 112 1 Ignite Scan
43
Pheenix Piercing
pheenix.co.nz Lower Hutt 393 0 Symmetry Scan
44
Fishers Jewellers
fishersjewellers.co.nz Whangarei 1,923 1 Corano Scan
45
Testo NZ
testo.nz Auckland 288 5 Trademark Scan
46
OSleeve
osleeve.com Hamilton 6 6 Minimog - Os 2.0 Scan
47
Glitters
glitters.co.nz Auckland 3,775 6 Prestige Scan
48
Rowena Watson Jewellers
rowenawatsonjewellers.co.nz Christchurch 1,208 3 Impulse Scan
49
Essentially Silver Jewelry
essentiallysilver.com Auckland 2,073 2 Jewelrytheme-Revision13-Seanzedit-R0.1 Scan
50
Maca Bernal Jeweller
macabernaljewellery.com Auckland 97 3 Brooklyn Scan
51
SOPHIE
sophiestore.co.nz Saint John 402 4 Dawn Scan
52
Steph Lusted Jewellery
stephlustedjewellery.com Wellington 176 0 Colors Scan
53
Wynn & Thayne
wynnandthayne.com Auckland 241 1 Spark Scan
54
pamu.store
pamustore.com Auckland 80 8 Ella Scan
55
Maxim Displays Range T/A Cambrian Plastics Ltd
maximdisplays.nz Auckland 200 3 Dawn Scan
56
Abode Homeware
abodenz.com Christchurch 464 1 — Scan
57
Kagi
kagi.co.nz Auckland 804 3 Broadcast Scan
58
Greenstone Shop
greenstoneshop.co.nz Christchurch 1,988 1 Zest Scan
59
cheekychic
cheekychicjewellery.com Auckland 275 1 Dawn Scan
60
Lula Jewelry
lulajewelry.com Blenheim 201 7 Dawn Scan
61
Diamond Photo
diamondphoto.co.nz Manukau 244 6 Dawn Scan
62
StoneArrow Jewellery
stonearrow.co.nz Takaka 230 5 — Scan
63
The Luxe Edit
theluxeeditonline.com Auckland 288 1 Spark Scan
64
Gallery 33 New Zealand
gallery33.co.nz Wanaka 2,027 3 Gallery 33 Scan
65
Danika Cooper Jewellery Limited
danikacooperjewellery.com Half Moon Bay, AUCKLAND 214 19 Dawn Scan
66
Fabuleux Vous Jewellery
fabuleuxvous.com Drury 2,655 5 Parallax Scan
67
Sophie Divett Jewellery
sophiedivettjewellery.co.nz Christchurch 803 3 Lorenza Scan
68
Koloa Jewellery
koloa.co.nz Auckland 125 0 Debut Scan
69
Fitness Jewellery NZ
ginnymcarthurjewellery.com Waihi 40 0 — Scan
70
BACKLANZ®️
backlanz.co.nz Invercargill 17 3 Debut Scan
71
The Diamond Shop
thediamondshop.co.nz Auckland 67 6 The-Diamond-Shop - Sa Scan
72
Kooky Boutique NZ
kookyboutiquenz.com Auckland 816 4 Debut Scan
73
Godavari
godavaridiamonds.com Auckland 109 2 Nt - Godavari Diamonds Scan
74
natty
ifeelnatty.com Wellington 295 2 Minimal V1.0.1 Scan
75
Wicken
wicken.co.nz Auckland 110 5 Stiletto Scan
76
Elizabeth Allardyce
elizabethallardyce.com Auckland 33 2 Debut Scan
77
Oronegro
oronegro.co.nz Auckland 138 5 Dawn Scan
78
Astra Straps AUS
astrastraps.com.au Christchurch 404 10 Dawn Scan
79
Jewellery Services
jewelleryservices.co.nz Auckland 64 0 Flex Scan
80
Lullaboo
lullaboo.co.nz Auckland 729 4 Ella Scan
81
Gilded Kea Jewellery
gildedkea.co.nz Christchurch 67 6 Studio Scan
82
Fiordland Souvenirs
fiordlandsouvenirs.co.nz Riverton 273 3 Vision Scan
83
UV Water Systems
uvwatersystems.co.nz Auckland 250 1 Dawn Scan
84
Frenelle
frenelle.co.nz Papakura 1,479 9 Turbo Scan
85
Keoghans Showcase
showcasejewellerskerikeri.co.nz Kerikeri 1,390 1 Impulse Scan
86
Free Spirit
freespirit.co.nz Otorohanga 759 3 Dawn Scan
87
John Taylor Jewellers
johntaylorjewellers.co.nz Taupō 1,293 1 Modular Scan
88
Star of Venus
starofvenus.co.nz Katikati 32 5 Symmetry Scan
89
Wild Dispensary
wilddispensary.co.nz Dunedin 31 5 Broadcast Scan
90
Generics.co.nz
thechemist.nz Auckland 27 1 Debut Scan
91
Precious Metals
preciousmetals.co.nz Hamilton 3,600 3 Impulse Scan
92
Country Jewel
countryjewel.co.nz Winton 1,732 2 Impulse Scan
93
Screaming Jewellery
screamingjewellery.com Auckland 14 0 Reformation Scan
94
Richard James Jeweller
richardjames.co.nz Hastings 175 2 Forge Scan
95
Keen on Piercing
keenonpiercing.com Auckland 793 13 Dawn Scan
96
Inc Design Store
incdesignstore.co.nz Oamaru 3,422 0 Dawn Scan
97
Williams Jewellery
williamsjewellery.co.nz Matamata 1 1 Impulse Scan
98
My Identity - Medical ID Jewellery
myidentity.co.nz Greenhithe 250 3 Empire Scan
99
Charlotte Penman
charlottepenman.com Auckland 618 1 Dawn Scan
100
heiressstore
heiress.store Dunedin 71 4 Dawn Scan

FAQ

Jewelry & Watches Shopify stores in New Zealand: FAQ

ShopScan tracks 542 live jewelry & watches stores on Shopify in New Zealand.

Ranked by popularity: RUBY (rubynz.com), The Bone Art Place (boneart.co.nz), Stolen Girlfriends Club (stolengirlfriendsclub.com), Boh Runga (bohrunga.com), Jasmin Sparrow (jasminsparrow.com), Jewellers Workshop (jewellersworkshop.co.nz), Gallery Helena Bay (galleryhelenabay.co.nz), Moby Wrap NZ (mobywrap.co.nz), RedMānuka (redmanuka.co.nz) and Jewel Beetle (jewelbeetle.co.nz). See every category in New Zealand or jewelry & watches stores worldwide.

Judge.me Product Reviews (22.7% of stores), Klaviyo: Email Marketing & SMS (17.2% of stores), Mailchimp Email SMS Marketing (13.7% of stores).

Dawn, used by 132 of them.

Auckland, with 177 stores.

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