New Zealand · Apparel
Top 100 Fashion & Apparel Shopify Stores in New Zealand
We track 2,791 live apparel stores on Shopify in New Zealand, ranked below by popularity. The most popular is Beige Brigade. Updated Nov 12, 2026.
- Live Shopify stores
- 2,791
- Median products
- 84
- With a contact email
- 25.5%
- Headless stores
- 7
More categories in New Zealand
Other kinds of Shopify stores based in New Zealand.
- Food & Drink stores 1,876 stores
- Home & Garden stores 1,661 stores
- Arts & Entertainment stores 1,401 stores
- Other stores 1,266 stores
- Beauty & Fitness stores 1,138 stores
- Health stores 916 stores
- Sports stores 719 stores
- Business & Industrial stores 605 stores
- Jewelry & Watches stores 542 stores
- Gifts & Special Events stores 537 stores
- Consumer Electronics stores 423 stores
- Pets & Animals stores 410 stores
- Autos & Vehicles stores 405 stores
- Internet stores 294 stores
- Toys & Hobbies stores 290 stores
- Baby & Maternity stores 195 stores
- People & Society stores 176 stores
- Computers stores 144 stores
- Books & Literature stores 130 stores
- Science stores 113 stores
- Antiques & Collectibles stores 110 stores
- Holidays & Seasonal stores 97 stores
- Safety & Survival stores 78 stores
- Travel stores 75 stores
- Jobs & Education stores 72 stores
- Smoking & Vaping stores 72 stores
- Firearms & Weapons stores 71 stores
- Wedding stores 66 stores
- Adult stores 64 stores
- Finance stores 60 stores
- Games stores 58 stores
- Photo & Video Services stores 47 stores
Apparel stores in other countries
Where else apparel stores on Shopify are based.
- United States 170,537 stores
- United Kingdom 28,597 stores
- Canada 16,736 stores
- Australia 16,682 stores
- India 15,320 stores
- France 12,866 stores
- Germany 7,798 stores
- Netherlands 6,215 stores
- Pakistan 6,057 stores
- Italy 5,170 stores
- Spain 3,638 stores
- Hong Kong 3,595 stores
- United Arab Emirates 3,110 stores
- China 2,746 stores
- Mexico 2,600 stores
- Egypt 2,456 stores
- Switzerland 2,358 stores
- Japan 2,315 stores
- South Africa 2,153 stores
Most-used Shopify themes
Across Shopify apparel stores in New Zealand.
Most-installed apps
Share of these stores with each app installed.
- Klaviyo: Email Marketing & SMS 24.4%
- Judge.me Product Reviews 22.4%
- Mailchimp Email SMS Marketing 15.8%
- Mailchimp Forms: Capture Leads 12.8%
- Pinterest 8.8%
- Microsoft Clarity: AI Insights 6.8%
- Shopify Product Reviews 6.3%
- Google & YouTube 5.7%
- Brevo PushOwl: Email,Push,SMS 4.0%
- Upcart—Cart Drawer Cart Upsell 3.8%
Top cities
Where these stores are based.
What these stores sell
Niches, from each store's title and description.
Market snapshot. We track 2,791 live Shopify apparel stores in New Zealand. 25.5% list a contact email and 7 run a headless storefront. The median store sells 84 products. The most-installed app is Klaviyo: Email Marketing & SMS, on 24.4% of stores, and the most-used theme is Dawn (611 stores).
Top 100 fashion & apparel Shopify stores in New Zealand
Ranked by popularity. Scan any store to see the apps it runs, or take the list into a spreadsheet or an AI assistant.
| # | Store | Domain | Location | Products | Apps | Theme | Scan |
|---|---|---|---|---|---|---|---|
| 1 | Beige Brigade | beigebrigade.co.nz | Wellington | 4 | 0 | Debut | Scan |
| 2 | Stirling Sports | stirlingsports.co.nz | Christchurch | 5,375 | 6 | Essence | Scan |
| 3 | Silvermoon | silvermoon.co.nz | Christchurch | 1,970 | 7 | Impulse | Scan |
| 4 | Twisted Thread | twistedthread.co.nz | Hamilton | 1,516 | 8 | Stiletto | Scan |
| 5 | Under Armour NZ | underarmour.co.nz | Auckland | 1,241 | 12 | — | Scan |
| 6 | Feminist Apparel | feministapparel.com | Christchurch | — | 3 | Dawn | Scan |
| 7 | Juliette Hogan | juliettehogan.com | Auckland | 346 | 5 | Testament | Scan |
| 8 | RUBY | rubynz.com | Auckland | 3,424 | 6 | Studio Almond - Ruby | Scan |
| 9 | emroce | emroce.com | papamoa beach | 58 | 2 | Brooklyn | Scan |
| 10 | Lamington | lamington.co.nz | Auckland | 177 | 10 | Turbo | Scan |
| 11 | Violet Darkling | violetdarkling.com | Auckland | 43 | 3 | Debut | Scan |
| 12 | Dwights Outdoors | dwights.co.nz | Upper Hutt | 2,367 | 9 | Impulse | Scan |
| 13 | Stolen Girlfriends Club | stolengirlfriendsclub.com | Auckland | 316 | 10 | Impulse | Scan |
| 14 | Superette | superette.co.nz | Auckland | 5,094 | 5 | Superette Dawn | Scan |
| 15 | LOADED | loadednz.com | Auckland | 5,579 | 8 | Pipeline | Scan |
| 16 | nzodirtwear | nzoactive.com | Rotorua | 63 | 1 | Taiga | Scan |
| 17 | Glowing Sky New Zealand | glowingsky.co.nz | Timaru | 73 | 5 | Prestige | Scan |
| 18 | Snowscene Ski and Board | snowscene.co.nz | Turangi | 7 | 0 | Turbo | Scan |
| 19 | DRI Sleeper Bedwetting Alarms | dri-sleeper.com | Waikanae | 7 | 2 | Turbo | Scan |
| 20 | Tea Pea | teapea.co.nz | Wellington | 2,032 | 7 | Blockshop | Scan |
| 21 | Jane Daniels | janedaniels.co.nz | Parnell | 247 | 2 | Pipeline | Scan |
| 22 | Company of Strangers | companyofstrangers.co.nz | Dunedin | 410 | 2 | — | Scan |
| 23 | NZ Sculpture OnShore | nzsculptureonshore.co.nz | Auckland | 1 | 0 | Craft | Scan |
| 24 | Recycle Boutique | recycleboutique.co.nz | Auckland | 1,575 | 2 | Prestige | Scan |
| 25 | Jamie Kay NZ | jamiekay.co.nz | Christchurch | 1,748 | 13 | Pipeline | Scan |
| 26 | Kia Kaha | kiakaha.co.nz | Tauranga | 29 | 0 | Debut | Scan |
| 27 | Infinite Definite | infinitedefinite.com | Christchurch | 2,120 | 2 | Superstore | Scan |
| 28 | Scotties Boutique | scottiesboutique.co.nz | Auckland | 947 | 5 | Cascade | Scan |
| 29 | Showroom 22 | showroom22.com | St Marys Bay | — | 0 | Symmetry | Scan |
| 30 | Standard Issue | standardissue.co.nz | Mount Wellington | 70 | 6 | Dawn | Scan |
| 31 | biancalorenne.com.au | biancalorenne.com.au | New Plymouth | 1,654 | 3 | Blockshop | Scan |
| 32 | Harney Teas | harneyteas.co.nz | Auckland | 549 | 5 | Refresh | Scan |
| 33 | Moana Road | moanaroad.co.nz | Porirua | 435 | 8 | Prestige | Scan |
| 34 | Minx Footwear | C.REED Clothing | minx.co.nz | Auckland | 591 | 6 | Showcase | Scan |
| 35 | Soul Shoes NZ | soulshoes.co.nz | Raglan | 119 | 7 | Theme Support [mp] - Copy Of Brooklyn | Scan |
| 36 | Little & Loved | littleandloved.co.nz | Mangawhai | 2,908 | 6 | Warehouse | Scan |
| 37 | Wools of Wanaka | woolsofwanaka.co.nz | Wanaka | 158 | 2 | Jewel | Scan |
| 38 | Nest | nest-direct.com | Devonport | 243 | 3 | Prestige | Scan |
| 39 | Jimmy D | jimmyd.co.nz | Auckland | 85 | 0 | Release | Scan |
| 40 | biancalorenne.co.nz | biancalorenne.co.nz | New Zealand | 2,112 | 4 | Blockshop | Scan |
| 41 | Forget-me-not Patterns | forgetmenotpatterns.com | Wellington | 20 | 3 | Responsive | Scan |
| 42 | Green with Envy | greenwithenvy.co.nz | Matakana | 2,692 | 5 | Dawn | Scan |
| 43 | Racers Edge NZ | racersedge.co.nz | Wānaka | 2,744 | 3 | Hyper | Scan |
| 44 | Yarn Therapy | yarntherapy.co.nz | Levin | 187 | 5 | Canopy | Scan |
| 45 | Ventura | ventura-bike.com | Hamilton | 1,476 | 2 | — | Scan |
| 46 | Wanda Harland | wandaharland.co.nz | Petone | 1,007 | 1 | Baseline | Scan |
| 47 | Sly Guild | slyguild.com | Red Beach | 133 | 7 | Mosaic - Current | Scan |
| 48 | Harken Fosters | fostersshipchandlery.co.nz | Auckland | 2,847 | 4 | Empire | Scan |
| 49 | Edit. | edit-store.com | Auckland | 342 | 2 | Maker | Scan |
| 50 | Kids Quilts | kidsquilts.com | Langholm | 140 | 1 | Turbo | Scan |
| 51 | Ryder | rydersalon.com | Auckland | 239 | 2 | — | Scan |
| 52 | The Keep Store | lelajacobs.co.nz | Auckland | 86 | 0 | Cascade | Scan |
| 53 | SDG Clothing | sdgclothing.com | Portland | 642 | 5 | Retina | Scan |
| 54 | Belle Bird Boutique | bellebird.co.nz | Central City | 430 | 3 | — | Scan |
| 55 | Duvalay New Zealand | duvalay.co.nz | Timaru | 16 | 2 | Align | Scan |
| 56 | Yvonne Bennetti | yvonnebennetti.com | Auckland | 291 | 3 | Agile | Scan |
| 57 | The Fabric of Society | thefabricofsociety.co.nz | Rangiora | 1,494 | 4 | Dawn | Scan |
| 58 | Slightly Weathered Ladies & More | slightlyweatheredladies.com | Whanganui | 90 | 1 | Minimal | Scan |
| 59 | McKinlays Footwear | mckinlays.co.nz | Dunedin | 53 | 6 | Craft | Scan |
| 60 | Lolita | lolitashoes.co.nz | Havelock North | 78 | 3 | Mr Parker | Scan |
| 61 | Clever Wee Fox | cleverweefox.co.nz | Masterton | 279 | 2 | Expanse | Scan |
| 62 | Nelson Merino | nelsonmerino.co.nz | Nelson | 280 | 0 | Fashionopolism | Scan |
| 63 | owl&hedgehog | owlandhedgehog.co.nz | Paengaroa | 27 | 0 | Spotlight | Scan |
| 64 | RAVEN + ROSE | ravenandroselingerie.com | Hamilton | 78 | 3 | Shella | Scan |
| 65 | Turfrey.co.nz | turfrey.co.nz | Hastings | 1,979 | 5 | Turfrey | Scan |
| 66 | Malmaks Water Shop Ltd. | malmakswatershop.co.nz | Auckland | 261 | 1 | Warehouse | Scan |
| 67 | Pocket Square, a Fusion5 Company | pocketsquare.co.nz | Auckland | — | 2 | Ps. | Scan |
| 68 | JPalm | jpalm.co.nz | Wellington | 63 | 1 | Ritual | Scan |
| 69 | Card Piece | cardpiece.com | Auckland | 1,461 | 7 | Trade | Scan |
| 70 | Taranaki Hardcore | taranakihardcore.co.nz | New Plymouth | 414 | 1 | Prestige | Scan |
| 71 | Adore a'Belles | adoreabelles.co.nz | Waipawa | 217 | 1 | Reformation | Scan |
| 72 | Impact Apparel and Merch | impact.co.nz | Queenstown | 3,189 | 6 | Symmetry | Scan |
| 73 | Oxyfit | oxyfit.co | Taupō | 319 | 5 | Prestige | Scan |
| 74 | TYR New Zealand | tyr.nz | Wānaka | 175 | 6 | Minimalista | Scan |
| 75 | AukCliff® | aukcliff.com | Rotorua | 1,739 | 9 | Atelier | Scan |
| 76 | Basement | basement.nz | Auckland | 934 | 8 | Concept | Scan |
| 77 | BODIBOND | bodibond.com | Auckland | 5 | 2 | Horizon | Scan |
| 78 | The Mystic Eden | themysticeden.com | Wellington | 2,292 | 4 | Dawn | Scan |
| 79 | Thrifty Baby NZ | thriftybaby.co.nz | Auckland | 408 | 1 | Debut | Scan |
| 80 | Woodsman Hauraki Construction | woodsmanconstruction.co.nz | Auckland | — | 1 | Origin | Scan |
| 81 | Tongariro National Troutcentre | troutcentre.com | Turangi | 23 | 0 | Dawn | Scan |
| 82 | ANNABELLE'S | annabelles.nz | Havelock North | 293 | 4 | Esencia | Scan |
| 83 | Amanda Alexander Collections NZ | amandaalexandercollections.com | Waitoki | 151 | 1 | Dawn | Scan |
| 84 | White Fox & Co | whitefoxandco.co.nz | Kerikeri | 129 | 1 | Symmetry | Scan |
| 85 | Flo & Frankie | floandfrankie.com | Auckland | 3,091 | 9 | Flo And Frankie | Scan |
| 86 | Kaleo Designs | kaleo.co.nz | Kerikeri | 156 | 3 | Focal | Scan |
| 87 | Rembrandt New Zealand | rembrandt.co.nz | Lower Hutt | 1,158 | 4 | Horizon | Scan |
| 88 | that was then this is now | thatwasthen.co.nz | Wellington | 154 | 0 | Dawn | Scan |
| 89 | My Keeper | mykeeperclothing.com | Auckland | 453 | 4 | Showcase | Scan |
| 90 | bored·george | boredgeorge.com | Auckland | 81 | 9 | Atelier | Scan |
| 91 | Manata Lodge | manatalodge.com | Queenstown | — | 0 | Dawn | Scan |
| 92 | Chaos & Harmony | chaosandharmonyshoes.com | Tauranga | 227 | 15 | Prestige | Scan |
| 93 | ManCave® | mancave.co.nz | Auckland | 1,178 | 15 | Warehouse | Scan |
| 94 | Classical Child | classicalchild.nz | Ashburton | 739 | 6 | Pipeline | Scan |
| 95 | Exquisite Wool Traders | exquisitewooltraders.co.nz | Christchurch | 193 | 6 | Be Yours | Scan |
| 96 | Artifact. | artifact-store.com | Wellington | 28 | 5 | Dawn | Scan |
| 97 | AutoSock NZ | autosock.nz | Taumarunui | 28 | 1 | Dawn | Scan |
| 98 | Coup De Main | coupdemain.shop | Auckland | 130 | 13 | Xtra | Scan |
| 99 | GrainHub Ltd - Grain Processing & Stock Feed manufacture | grainhub.co.nz | Tuakau | 9 | 0 | Palo Alto | Scan |
| 100 | Penelope’s of Otaki | penelopesofotaki.co.nz | Ōtaki | 839 | 2 | Dawn | Scan |
FAQ
Apparel Shopify stores in New Zealand: FAQ
How many Apparel Shopify stores are there in New Zealand?
ShopScan tracks 2,791 live apparel stores on Shopify in New Zealand.
What are the top 10 Apparel Shopify stores in New Zealand?
Ranked by popularity: Beige Brigade (beigebrigade.co.nz), Stirling Sports (stirlingsports.co.nz), Silvermoon (silvermoon.co.nz), Twisted Thread (twistedthread.co.nz), Under Armour NZ (underarmour.co.nz), Feminist Apparel (feministapparel.com), Juliette Hogan (juliettehogan.com), RUBY (rubynz.com), emroce (emroce.com) and Lamington (lamington.co.nz). See every category in New Zealand or apparel stores worldwide.
Which apps do Apparel stores in New Zealand use most?
Klaviyo: Email Marketing & SMS (24.4% of stores), Judge.me Product Reviews (22.4% of stores), Mailchimp Email SMS Marketing (15.8% of stores).
What is the most popular Shopify theme for Apparel stores in New Zealand?
Dawn, used by 611 of them.
Which city in New Zealand has the most Apparel Shopify stores?
Auckland, with 933 stores.