United States · 882,050 stores
Most Popular Shopify Themes in the United States
The Shopify themes stores in the United States actually run, ranked by the 882,050 live stores we track. Dawn leads with 243,169 stores. Updated Nov 12, 2026.
- Live Shopify stores
- 882,050
- Most used theme
- Dawn
- Top 10 themes' share
- 57.8%
- Free themes in the top 10
- 7
The 50 most used themes
Live stores running each theme; the percentage is its share of all Shopify stores in the United States.
- 1 Dawn Free 243,16927.6%
- 2 Horizon Free 83,1319.4%
- 3 Debut 49,2155.6%
- 4 Spotlight Free 33,6513.8%
- 5 Craft Free 24,4632.8%
- 6 Refresh Free 20,3312.3%
- 7 Studio Free 15,0761.7%
- 8 Impulse $400 14,9641.7%
- 9 Sense Free 13,6901.6%
- 10 Prestige $400 12,2841.4%
- 11 Ride Free 11,6911.3%
- 12 Shrine PRO 10,9411.2%
- 13 Brooklyn 9,0981%
- 14 Trade Free 8,3000.9%
- 15 Taste Free 7,4330.8%
- 16 Venture 7,2660.8%
- 17 Ella 6,7480.8%
- 18 Savor Free 6,3470.7%
- 19 Symmetry $400 6,2640.7%
- 20 Atelier Free 5,5370.6%
- 21 Minimog - OS 2.0 5,0140.6%
- 22 Origin Free 4,9980.6%
- 23 Motion $400 4,8890.6%
- 24 Broadcast $420 4,6880.5%
- 25 Empire $340 4,4320.5%
- 26 Tinker Free 4,3490.5%
- 27 Pipeline $360 4,2090.5%
- 28 Impact $400 4,1680.5%
- 29 Crave Free 4,1590.5%
- 30 Ritual Free 3,8180.4%
- 31 Rise Free 3,7320.4%
- 32 Warehouse $320 3,5860.4%
- 33 Be Yours $350 3,4160.4%
- 34 Venue $380 3,2290.4%
- 35 Publisher Free 3,1680.4%
- 36 Turbo 3,1680.4%
- 37 Dwell Free 2,9950.3%
- 38 Shrine 2,8960.3%
- 39 Supply 2,7520.3%
- 40 Stiletto $380 2,7340.3%
- 41 Concept $400 2,6990.3%
- 42 Focal $320 2,4390.3%
- 43 Palo Alto $420 2,4140.3%
- 44 Kalles 2,3950.3%
- 45 Flow $380 2,3310.3%
- 46 Vessel Free 2,2410.3%
- 47 Streamline $400 2,2040.2%
- 48 Enterprise $400 2,1390.2%
- 49 Fabric Free 2,0470.2%
- 50 Shapes $380 2,0360.2%
At a glance. Dawn is the most used theme on Shopify stores in the United States, on 27.6% of them. The ten most used themes run 57.8% of these stores; 7 of the ten are free. Among the stores on the 50 themes ranked here, 73.2% use a free theme.
Most used themes by store category in the United States
The themes Shopify stores in the United States pick, by what they sell.
- Apparel stores 170,537 stores
- Home & Garden stores 68,978 stores
- Arts & Entertainment stores 68,016 stores
- Beauty & Fitness stores 56,201 stores
- Food & Drink stores 55,804 stores
- Health stores 34,886 stores
- Jewelry & Watches stores 34,423 stores
- Sports stores 26,359 stores
- Business & Industrial stores 22,384 stores
- Gifts & Special Events stores 21,326 stores
- Consumer Electronics stores 16,973 stores
- Pets & Animals stores 16,610 stores
- Internet stores 12,506 stores
- Toys & Hobbies stores 11,661 stores
- Autos & Vehicles stores 11,115 stores
- People & Society stores 11,055 stores
- Computers stores 8,173 stores
- Holidays & Seasonal stores 7,482 stores
- Antiques & Collectibles stores 6,692 stores
- Books & Literature stores 6,575 stores
- Science stores 5,142 stores
- Baby & Maternity stores 4,808 stores
- Safety & Survival stores 3,775 stores
- Wedding stores 3,771 stores
- Finance stores 3,493 stores
- Travel stores 3,371 stores
- Games stores 3,229 stores
- Jobs & Education stores 2,993 stores
- Smoking & Vaping stores 2,721 stores
- Firearms & Weapons stores 2,682 stores
- Adult stores 2,250 stores
- Photo & Video Services stores 1,863 stores
FAQ
Shopify themes in the United States: FAQ
Dawn, used by 243,169 live Shopify stores in the United States (27.6% of the 882,050 we track there).
Dawn (243,169), Horizon (83,131), Debut (49,215), Spotlight (33,651), Craft (24,463).
Of the stores on the 50 themes ranked here, 73.2% run a free theme from the Shopify Theme Store; the rest a paid or custom one.
Every Shopify storefront names its theme in its code. ShopScan scans the stores and reads it; check any store with the theme detector.