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18 analytics tools · 2,045,254 stores

Analytics Tools on Shopify Stores

The analytics and session-recording tools live Shopify stores load — Google Analytics, Microsoft Clarity, Hotjar and more. Open one for the top stores using it and where they are.

Updated Nov 12, 2026

  1. 1 Adobe Analytics Enterprise analytics, loaded through Adobe's tag manager. – not seen yet
  2. 2 Amplitude Product analytics and session replay. – not seen yet
  3. 3 Baidu Tongji Baidu's web analytics for the Chinese market. – not seen yet
  4. 4 Crazy Egg Heatmaps, scroll maps and A/B testing. – not seen yet
  5. 5 FullStory Digital experience analytics with session replay. – not seen yet
  6. 6 Google Analytics 4 Google's web analytics: traffic, sources, conversions and revenue. – not seen yet
  7. 7 Google Tag Manager Google's tag manager: loads analytics and ad tags from one container. – not seen yet
  8. 8 Heap Product analytics that captures every interaction automatically. – not seen yet
  9. 9 Hotjar Heatmaps, session recordings and on-site surveys. – not seen yet
  10. 10 Lucky Orange Heatmaps, session recordings and live chat for conversion optimization. – not seen yet
  11. 11 Matomo Open-source web analytics, self-hosted or in the cloud. – not seen yet
  12. 12 Microsoft Clarity Free heatmaps and session recordings from Microsoft. – not seen yet
  13. 13 Mixpanel Event-based product and customer analytics. – not seen yet
  14. 14 Mouseflow Session replays, heatmaps and funnels. – not seen yet
  15. 15 Plausible Analytics Lightweight, cookie-free web analytics. – not seen yet
  16. 16 PostHog Open-source product analytics, session replay and feature flags. – not seen yet
  17. 17 Segment Customer data platform that routes tracking data to other tools. – not seen yet
  18. 18 Yandex Metrica Yandex's web analytics with session replay (Webvisor). – not seen yet

Tools without a link are on too few stores for a page yet; counts grow as our scanner revisits stores.

Also: Ad pixels on Shopify stores · Payment methods

FAQ

Analytics Tools on Shopify: FAQ

From each store's own pages: the tracking code it loads, either through Shopify's customer events (web pixels, which name the app that installed them) or a snippet pasted into its theme. Counts update as our scanner revisits stores, so newer tools fill in over time.

Adobe Analytics, Amplitude, Baidu Tongji, Crazy Egg, FullStory, Google Analytics 4, Google Tag Manager, Heap, Hotjar, Lucky Orange, Matomo, Microsoft Clarity, Mixpanel, Mouseflow, Plausible Analytics, PostHog, Segment, Yandex Metrica.

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