Stats You Need

Sales analytics, UTM attribution & order insights — built for merchants.

Stats You Need gives you a real-time view of your Shopify store without the complexity. See your revenue, orders, and average order value at a glance, then drill down into exactly which campaigns and channels are driving your sales through built-in UTM attribution. The order explorer lets you browse every order with full details including products, payment method, discounts, and traffic source in one click. Track product performance with inline trend charts, compare first-click versus last-click attribution models, and monitor promo code usage in real time. For stores using Google Analytics 4, the Analytics tab pulls your GA4 sessions, traffic channels, and landing page data directly into your Shopify dashboard so you never have to switch tabs.

• UTM attribution — see which campaigns and channels drive your sales
• Order explorer with full details — products, payment, discounts, UTM
• Product performance charts and promo code tracking in real time