EQL: Launches and Drops

Launch special products with Draws and reward fan loyalty with Exclusive Access to limited releases.

Run product launches the way they’re meant to be: engaging, fair, and memorable. Whether you're launching limited editions, brand collabs, or your latest high-demand merch releases, EQL stops the bots and drives more connection. Use powerful mechanics like Draws, Exclusive access, and Exclusive first come, first served launches to get the flexibility and control you need to drive engagement and reward your loyal customers.

• Flexible launch types: Draws and Exclusive access launches — all from one app.
• Notify Me functionality to gauge demand and plan inventory strategically.
• Fully customizable launch app blocks that can be added directly to your theme.
• Automatically generated draft orders: reduce your manual workflow and save time.
• Advanced bot mitigation security and entry rules to give real fans a fair shot.