Marketing and Conversion
Top 25 Email Marketing Apps for Shopify Stores in 2026
Build lasting customer relationships with the best Shopify email marketing apps. Create branded newsletters, set up automated welcome series, post-purchase flows, and win-back campaigns. Segment your audience and personalize content based on purchase history.
Email delivers the highest ROI of any marketing channel. Use with cart recovery apps for checkout follow-ups, popup tools to grow your list, and SMS marketing for an omnichannel approach.
- Apps ranked
- 25
- With a free plan
- 22
- Average rating
- 4.7 / 5
- Installs we detect
- 651.2K
- 1 Featured
SEOWILL: AI SEO & AI Blog Post
by CWILL · 1,804 reviews
SEOWILL(formerly SEOAnt): Track & Boost Your Store’s Visibility in Google, ChatGPT, Gemini and more.
What merchants say: Merchants highly recommend this app for significantly improving SEO performance, enhancing Google rankings, and boosting organic traffic. It features keyword optimization, on-page SEO suggestions, broken link scanning, and AI-driven content writing. The intuitive dashboard and automation tools for tasks like image optimization are particularly praised. Merchants also appreciate the responsive and helpful customer support, making it a top choice for enhancing online visibility and store performance.
Used by 28,629 stores - 2
Shopify Flow
by Shopify · 15,360 reviews
Shopify Flow is your automation and integration platform for ecommerce..
What merchants say: Merchants appreciate this app for its ability to automate repetitive tasks and streamline operations, saving time and enhancing efficiency. It features a user-friendly drag-and-drop editor and various templates, making it easy to set up custom workflows like email automation and VIP client tagging. Its integration with Shopify and reliable handling of large task volumes, along with supportive updates and AI assistance, significantly improve business operations.
- 3
Pop Convert ‑ Pop Ups, Banners
by Pop Convert · 8,679 reviews
Use popups and banners to collect emails and phone numbers from visitors and boost sales!
What merchants say: Merchants highly recommend this app for boosting engagement and conversions through effective pop-ups and banners. They appreciate the customizable templates, easy drag-and-drop editor, and features like A/B testing and precise targeting. The app is noted for not slowing down websites and integrates well with Shopify themes. Customer support is also praised for its responsiveness and helpfulness in resolving issues.
Used by 24,814 stores - 4
SendWILL Popup Email Marketing
by SendWILL · 7,679 reviews
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
What merchants say: Merchants highly recommend this app for boosting sales and increasing subscriber numbers through features like exit-intent popups and discount offers. It's praised for its user-friendly interface, easy setup, and extensive customization options. The smooth Shopify integration and reliable performance are notable, along with exceptional customer support that quickly resolves issues. Key features also include email capture and customizable popup timings to reduce cart abandonment and enhance email sign-ups.
Used by 674 stores - 5
Shopify Messaging
by Shopify · 4,817 reviews
Reach customers through both email and SMS with flexible pricing, all built for commerce by Shopify.
What merchants say: Merchants highly value this app for its ability to boost traffic and customer engagement through cost-effective email campaigns. Its intuitive interface allows easy creation and customization of emails, integrated seamlessly with Shopify. Features like segmentation, automation, and product discounts are appreciated, though some desire more template variety and advanced analytics. Reliable deliverability and consistent branding across devices are noted benefits, with generally adequate support.
- 6
Klaviyo: Email Marketing & SMS
by Klaviyo · 3,434 reviews
AI marketing and customer service automation for email marketing, SMS, and WhatsApp to grow faster.
What merchants say: Merchants appreciate this app for its seamless Shopify integration, enhancing email campaign management and targeted promotions. It features robust automation for abandoned carts and follow-ups, advanced segmentation for effective campaigns, and insightful analytics. The drag-and-drop editor is generally easy to use, and customer support is responsive with live chat. Educational resources are helpful, and the app supports scalable business growth by boosting customer engagement and sales.
Used by 260,284 stores - 7
Omnisend Email Marketing & SMS
by Omnisend · 3,201 reviews
Create email marketing campaigns. Use popups to get more emails and sell to more people.
What merchants say: Merchants highly recommend this app for boosting sales and conversions with features like automated welcome emails and cart recovery. They appreciate its user-friendly interface, including a drag-and-drop email builder and effective segmentation tools. Seamless Shopify integration enhances customer data management. The responsive, 24/7 customer support is noted for its personalized assistance. Regular updates keep the platform reliable for dynamic e-commerce needs.
Used by 39,481 stores - 8
AfterShip Email Marketing,SMS
by AfterShip · 2,348 reviews
All-in-one marketing platform that empowers brands to drive leads, customer engagement, and sales.
What merchants say: Merchants highly recommend this app for boosting customer engagement, sales, and conversion rates through its comprehensive features like email automation, segmentation, SMS marketing, customizable pop-ups, and detailed reporting. It's praised for its user-friendly interface, ease of setup, and smooth performance. The customer support is also highlighted as quick and helpful, making it a valuable tool for enhancing marketing efforts.
Used by 1 store - 9
Brevo PushOwl: Email,Push,SMS
by Brevo PushOwl · 2,317 reviews
Grow Sales using Brevo PushOwl Email Marketing, Email PopUp, Web Push Notifications, & SMS Marketing
What merchants say: Merchants highly recommend this app for its intuitive email marketing and automation platform, praising its user-friendly design, including a pop-up wheel spinner, and robust automation features. They appreciate the cost-effective pricing model based on sends rather than subscriber count, ideal for small businesses. The app is noted for its smooth performance and reliable customer support, which provides quick and effective solutions.
Used by 82,046 stores - 10
TrustWILL Product Reviews
by CWILL · 1,583 reviews
TrustWILL(formerly Trustoo): collect photo&video reviews, engage customers, and build brand trust.
What merchants say: Merchants highly recommend this app for its robust features that enhance both merchant and customer experiences. It effectively collects and displays reviews, boosting sales and simplifying operations with automated review requests and photo review imports. The customization options and multilingual support cater to diverse customers, with an attractive review widget. The app is reliable, integrates smoothly, and is supported by a responsive team.
Used by 1 store - 11
Mailchimp Email SMS Marketing
by Intuit Mailchimp · 1,570 reviews
Drive sales with AI-powered marketing and automation built for e-commerce
What merchants say: Merchants highly praise the seamless Shopify integration and marketing enhancements, valuing features like automated drip campaigns, lead generation forms, and automatic syncing of order data and new subscribers. They appreciate the intuitive design, robust email customization, and SMS marketing tools for effective customer engagement. The performance is well-regarded, and the customer support team is consistently praised for their proactive and effective issue resolution.
Used by 109,029 stores - 12
Reputon Customer Reviews
by Reputon · 1,165 reviews
Send emails asking for reviews on Google, Trustpilot, Facebook & other. Redirect negative feedback.
What merchants say: Merchants appreciate this app for its straightforward setup and user-friendly interface, which simplifies collecting customer feedback on platforms like Google and Facebook. It boosts online reputation and customer satisfaction by automating feedback requests and managing negative reviews proactively. The responsive support and continuous updates add value, particularly for small businesses, by increasing email open rates and preventing unfair negative reviews, enhancing business conversions and trust.
Used by 85 stores - 13
Amp Back in Stock | PreOrder
by HEL SG PTE LTD · 1,003 reviews
Capture Sales with Back in Stock Alerts and Preorder Options that Notify Customers on Restock alerts
What merchants say: Merchants highly value this app for its ability to notify customers when out-of-stock items are available again, boosting sales and aiding in inventory management. It offers customizable email and SMS notifications and integrates seamlessly with Shopify, providing detailed reports on notification effectiveness. Merchants appreciate the reliable performance, responsive support, and continuous improvements based on feedback, noting a significant return on investment and enhanced customer service efficiency.
Used by 2,399 stores - 14
ONE: AI, Pop Up, SMS Marketing
by ONE · 997 reviews
AI-powered customer platform: Recover abandoned carts. Drive sales, AOV, loyalty & subscriber growth
What merchants say: Merchants highly recommend this app for its exceptional customer support, noting quick responses even during peak times. They appreciate its easy-to-use interface, effective email and SMS marketing tools, and customizable features like pop-ups that enhance customer engagement and sales. The app's integration with Shopify and additional features like upsell and cross-sell options are also praised. Merchants find it cost-effective, benefiting from both free and paid plans.
Used by 30 stores - 15
Avada Email Marketing
by Avada Retention · 818 reviews
Follow up and convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp.
Used by 95 stores - 16
Orderly Emails ‑ Templates
by FORSBERG+two ApS · 780 reviews
Customizable, branded email templates for your store. Upgrade your email marketing & order emails.
What merchants say: Merchants appreciate this app for its professional, branded email templates that enhance customer communication and maintain brand consistency. They value the one-time purchase cost over subscription models and find the interface user-friendly for customizing templates with features like social media links. The app integrates smoothly with Shopify, offers reliable performance, and the support team is noted for their quick and efficient response to queries and custom requests.
- 17
Shopify Forms
by Shopify · 770 reviews
Grow your contact list and convert new leads with Shopify’s customizable forms tool.
What merchants say: Merchants appreciate this app for its user-friendly interface and ease of setup, ideal for basic functions like email collection and newsletter signups. While customization is limited, it supports custom meta fields and multiple form types, such as pop-up and in-line, enhancing versatility. The forms integrate well visually with websites, and its free price point adds significant value for those needing basic form-building capabilities.
- 18
Seguno Email Marketing
by Seguno · 735 reviews
Email that seamlessly integrates with your store. Create and automate targeted, on-brand emails.
What merchants say: Merchants highly recommend this app for enhancing email marketing within Shopify, praising its seamless integration and easy management of campaigns and automations like welcome series and abandoned cart reminders. They appreciate the intuitive interface, customizable templates, and responsive support team that assists with technical issues and strategic advice. It's noted for improving email deliverability, click-through rates, and conversions, making it a valuable tool for e-commerce marketing strategies.
- 19
Amplified Email & Abandon Cart
by Amplified · 559 reviews
Increase sales with engaging Email & SMS campaigns, pre-built automations, and popups and smart bars
What merchants say: Merchants highly praise this app for boosting sales and improving cart recovery rates, noting increases from about 5-6% to 15%. Its features, including push notifications, automation, and up to four reminder emails, enhance the shopping experience and revenue. Additions like the "Add to Cart Popup" and Persistent Shopping Cart are valued for boosting sales conversions. The app is also noted for its ease of use and responsive customer support.
Used by 1,195 stores - 20
Swym Back in Stock Alerts
by Swym Corporation · 445 reviews
Send Email/SMS alerts for back in stock products. Create preorder/restock lists to drive revenue.
What merchants say: Merchants highly recommend this app for boosting sales and customer retention through effective "Back in Stock" notifications. It captures customer emails and aids in inventory management, with easy setup and seamless integration with tools like Klaviyo. The customizable notifications, reliable automation, and responsive customer support, which offers quick custom modifications, are particularly praised. This app is valued for enhancing customer engagement and increasing sales.
Used by 65 stores - 21
TrustShop: Product Reviews
by TrustShop · 380 reviews
Grow trust & sales with unlimited product reviews, google reviews, star ratings, testimonials.
What merchants say: Merchants highly recommend this app for boosting customer trust and increasing conversions with features like trust badges, social proof pop-ups, and automated review requests. It offers a user-friendly interface, seamless Shopify integration, and supports multiple languages. Merchants praise its reliable performance, exceptional support, and affordability compared to similar apps, noting its continuous updates and comprehensive features.
- 22
AiT Loyalty Membership & Email
by AiTrillion · 312 reviews
Complete integrated loyalty program, email & membership marketing platform for brands to boost sales
What merchants say: Merchants highly recommend this app for its comprehensive eCommerce tools including Loyalty Rewards, Product Reviews, Email Marketing, Smart Popups, and Affiliate Programs. They praise its seamless Shopify integration, stability, and the boost in customer engagement and repeat purchases. The customer support is consistently commended for its responsiveness and helpfulness in app customization and setup, enhancing marketing efforts and operations.
Used by 613 stores - 23
SmartrMail Email & SMS
by SmartrMail · 305 reviews
Drive retention with AI-powered email & SMS automation flows and One Click AI Created Newsletters.
What merchants say: Merchants highly recommend this app for boosting sales and conversions through automated product recommendations and abandoned cart emails. It features a user-friendly interface, customizable templates, and smart segmentation. The integration with Shopify is seamless, syncing customer lists and orders effortlessly. Merchants also praise the exceptional customer support and find the app cost-effective, with a free plan available, despite some limitations.
Used by 439 stores - 24
Mailchimp Forms: Capture Leads
by Mailmunch · 289 reviews
We enable merchants to collect leads using popup forms & to integrate with their Mailchimp accounts.
What merchants say: Merchants highly praise this app for its lead capture and email list management capabilities. They appreciate its customizable email widgets, pop-ups, and form tools, noting easy integration with Mailchimp and other services. The user-friendly interface and simple setup are ideal for e-commerce beginners. Merchants also commend the app's reliable performance and responsive customer support.
Used by 99,036 stores - 25
ActiveCampaign Marketing
by ActiveCampaign · 256 reviews
Autonomous marketing to transform your store
What merchants say: Merchants highly recommend this app for its comprehensive email marketing, automation, and CRM features. They credit their sales and customer engagement growth to its targeted campaigns and behavior-triggered automations, seamlessly integrated with Shopify. The reliable app is supported by a responsive customer service team and regularly updated with new features and integrations, making it essential for enhancing marketing efforts and driving business growth.
Used by 2,283 stores
